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POINT OF SALE SIGNAGE
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The Dickies New On-Floor Communication Guidelines have been redesigned for you. The new
Dickies imagery contains lifestyle scenes that will clearly communicate the popular
appeal of the Dickies brand, while showcasing current product offerings. Below is
a sampling of the new imagery and to order the New On-Floor Communication Guidelines,
Lifestyle Imagery, Category Signs or Fit Locator System go to
dickies.mymarketingbench.com and register today.
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New On-Floor Communication Guidelines are designed to focus in-store navigation for your consumers.
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Lifestyle Images serves primarily as direction to the Dickies brand. They attract the consumer from long distances within the store.
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| Men's Workwear |
Men's Urban |
Men's Farm
& Ranch |
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| Women's Work |
Women's Wear |
Women's Farm
& Ranch |
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| Kidswear |
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Category Signs are a key component of the product locator navigation system. These signs serve as a guide to the consumer
as they shop for specific products. There are two types of category signs:
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Locators:
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Fit Locator System:
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SCHOOL WEAR CURRICULUM
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Everyone wins with Dickies Schoolwear. Parents and students will find Dickies garments
valued priced, especially durable, and extra comfortable. Every time parents purchase
Dickies Schoolwear, your school earns points that are redeemable for supplies, sporting
goods, office equipment, electronics, SchoolWear items and much more. If you have
any questions regarding the Dickies Schoolwear Curriculum, please call 1-877-425-7575.
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